My Notes

Saturday, 29 August 2009

  • 戰火回憶錄: 從藍海到紅海<一>

    闊別足足有一年的XANGA,我回來了。

    經歷過兩年口腔護理產業戰火的洗禮,我會冠以FMCG (Fast Moving Consumer Goods)一個最貼切的形容詞-"十面埋伏"。世事如棋局局新,天在轉,人在變。今天,你仍在苦思良策,對付競爭對手A。雙方各有勝負,爭持不下。明天,平日無聲無色的對手B異軍突起,以新產品改變顧客思維,打破僵持已久的悶局,從兩龍頭霸主中漁人得利。正當天下三分之際,奇兵又到,以copy cat 及廉價攻勢殺你一個措手不及。金融風暴席捲零售業,更令高端產品一度陷入苦戰,作為Oral-B的主力戰將,小將引領了品牌做了一系列策略性的改變,力挽狂瀾。水漲船高,令人自以為是。低潮反讓人看清自身的競爭力,也何嘗不是一件壞事。今年自己最自豪的,莫過於是修補這艘擱淺的古老巨船,護送它回到海中心,繼續它艱苦漫長的旅程。隨著人事的更替,它已由新班子掌舵。一位Brand Mangager聲稱,Leo Wong 仍是"全港七百萬人之中,最熟Oral-B牙刷的人"。衷心多謝他對小弟的肯定。這句Power Claim,有無堅不摧的勁度,比起什麼 "99%使用者满意...",簡真強一萬倍。對於這點,我並不加以否認,反而欣然接受,因為我確信我這兩年花在了解顧客,產業,對手和產品的時間,一點也沒有白費。遙望它揚帆遠去,實有不捨之情。人總要向前望。我的下一站,如我所願,是一艘高,尖,精的航空母艦。如摩西橫越紅海,我,到了品牌管理的另一境界。(待續)



        

Monday, 16 June 2008

  • [兩週年紀念禮物]
    係新奇,刺激,又好玩既:
    Mini版遙控直升雞!

    話說係玩具反斗城見到D哥哥demo,之後再係南生圍睇D阿叔放飛機,好似好過癮,估唔到原來羅芷薇咁都記得,好叻~
    發現原來呢隻雞唔係好似想像中咁容易駕駛,
    即刻要用返晒D力學原理。

    今個星期去左迪迪尼荷里活有間大酒店。個泳池豆潤咁細,又淺水,游左十幾分鐘就收檔,不過勝在有條滑梯啦。因為無啖好食的關係,事先已決定去機場酒店食晚市Buffet, 飽到儍左。第二朝先係荷里活再食早餐buffet (我頂唔住喇....),之後霸住間房,賴死唔走,直到俾人催,皆因仲有段時間先夠鐘睇可能係世界上最好o既啤酒王子。OK呀套戲, 幾好~ 今次係大嶼山之週年記念都好充實,迪迪尼,東涌,機場一次過玩晒。

Monday, 14 April 2008

  •  

    In Sat's game, we got 0-2 in the 1st half. But we turned around the game with 4 scores in the second half. We've won two soccer games in a row, 5-2, 4-2, record-high results. P&G is shaping up finally! We play much better offense now.

    It felt great to go up to the front as a winger. Scored an assist in the game. I'm not a good defender indeed -people in the past put me in the center back because of my height advantage. I just couldn't develop that different player mentality. Old habit.

    My condition is always low. Cramped twice. Need more exercise to build up stamina.

Thursday, 10 April 2008

  • Overtaken by frustration. Heavy-hearted. Feeling sick, as if about to get a fever. 
    I find myself in a beseige, no way out, just keep fighting to the last breath. Seemingly no reinforcement will be sent. It's a losing battle. I guess I have been overstretched to a breaking point.

    We need more men.

musketeerleoleo

  • Visit musketeerleoleo's Xanga Site
    • Name: Phoenix Leo
    • Country: Hong Kong
    • Metro: Hong Kong
    • Birthday: 10/6/1984
    • Gender: Male
    • Member Since: 12/4/2003

About Me

  • In Egyptian mythology, a firebird burnt itself and was reborn from the ash. It is Phoenix.